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October 29, 2020
Finding Your Social Media Platform from Professional Quilter

Facebook, Instagram, YouTube, Pinterest, Twitter, TikTok, SnapChat.

Do you get the feeling that you need to be everywhere on social media?

And then you worry that if you are, you’ll never get anything else accomplished?

You are not alone with that thought.

It does at times seem that everyone is everywhere. Just because it seems that way, it’s not really true.

And, you’re right, you won’t get anything done if you are always on social media.

The good news is that you can have a presence on social media and have it work for you. Here ...

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April 22, 2020
Let chaos become your opportunity from Professional Quilter

These are crazy, chaotic times we are in. You have lots of unknowns.

Are you bringing in business — and income — today? If you are, that’s great.

Can you maintain a positive cash flow? And for how long?

Do you have a rainy day fund? How long will it last?

How long can you stay the course before making changes? And what changes can you make?

Even if you are in a positive cash flow position, you need to think about what will happen in the future. Right now.

While you do have unknowns, one fact remains. You are in ...

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October 16, 2019
Increase your booth ROI from Professional Quilter

For many years I’ve had the opportunity to sell my product in public venues.

I’ve sold my handcrafted quilts at local craft shows, larger regional juried craft shows, and a local crafts cooperative. Most recently I marketed the International Association of Creative Arts Professionals at the International Quilt Market. All are great places to sell your work, meet your customers, and gather marketing information.

Whether you sell your work in a small retail venue or a trade show like Quilt Market, here are some tips to help you increase sales:

#1 Set an intention

Spend time ahead getting ...

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