Several weeks back I had a conversation with a colleague about her distress over a poor review of her book on Amazon.

“But I want everyone to love the book,” she said, really meaning, “I want everyone to love me.” She believed that if someone did not like the book, they did not like her.

I think we can all fall into that trap, wanting to be liked. I can remember exactly when I decided I didn’t care if everyone liked me. I was working in the offices of an ad agency, and one of the men in the ...

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